Product details of Frontiers Of Electronic Commerce 1st Edition
About the Authors: Ravi Kalakota is an Assistant Professor of Information Systems at the University of Rochester. His research interests are in the areas of support structures of financial services and online banking. He has authored books like Electronic Commerce: A Manager’s Guide and e-Business 2.0: Roadmap for Success. Andrew B. Whinston is a Professor of Information Systems, Computer Science and Economics and the Director of the Center for Information Systems Management at the University of Texas. He has co-authored books like Electronic Commerce: A Manager’s Guide.
Frontiers Of Electronic Commerce 1st Edition is a comprehensive book on the many facets of electronic commerce. The book provides information on employing the latest technology to solve business communications and computer-related business problems. The book comprises chapters on network infrastructure for electronic commerce, the internet as network infrastructure, corporate digital library advertising and digital copyrights. In addition, the book provides information to the readers about the latest developments in the areas of electronic cash, secure electronic payments and the transfer of funds. The book also describes in detail the changes in online advertising, real-time promotion and introduction of new products. This book is essential for undergraduates and professionals interested in learning about e-commerce.